The B2B Playbook
The B2B Playbook
Kevin Chen & George Coudounaris
Last Chance: Register for Our Demand Gen Course by Friday 29 August - theb2bplaybook.com/demand-generation-course
3 minutes Posted Aug 27, 2025 at 5:00 pm.
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This is your last chance to join our Demand Gen Course – The B2B Incubator – before doors close on Friday, 29 August.

https://theb2bplaybook.com/demand-generation-course

Inside the program, you’ll get:

  • On-demand materials you can work through in your own time
  • 6x live Q&A sessions with George to get your questions answered and stay accountable
  • A proven framework trusted by marketers in both SaaS and services


Alison at RIVET used it to build a demand engine that now sources 70% of pipeline from marketing.


Allister Hamilton used it to triple his pipeline in services.

If you’re a small marketing team and want to stop chasing bad leads and start building a system that drives real revenue — this is your shot.


👉 Register now before doors close Friday, 29 August: https://theb2bplaybook.com/demand-generation-course