Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you're considering implementing it into your process? You've probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next level.On this episode, we chat with Billy Bateman [https://www.linkedin.com/in/billy-bateman/] the Co-Founder of ChatFunnels [https://getsignals.ai/], a digital conversation analytics and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship.In this episode, Billy shares ways to improve your ABM efforts: * How to organize your sales and marketing teams to work together as a single ABM team with a single purpose and how to clearly define roles and shared metrics. * Tips for building your Ideal Customer Profile (ICP) to ensure both sales and marketing are on the same page. * How sales and marketing should work together to perfect messaging and promotion/outreach. * How to make the handoff from marketing to sales work. * How to manage the process when you have disparate systems. * How to ensure the marketing goals support the sales goals and address the misalignment of goals that create friction between the two teams.Want to connect with Billy? * Connect with him on LinkedIn [https://www.linkedin.com/in/billy-bateman/] * Website - ChatFunnels [https://getsignals.ai/]About The B2B MixThe B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let's talk!Connect with us on social media:The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]