What makes ordinary people do terrible things? Can social influences really change behaviour?  And what was Katharine Hepburn's profound behavioural insight?   <p>In this episode James talks to Omar McDoom about his fascinating and troubling research into the Rwandan genocide.</p>

All organisations are fundamentally in the business of behaviour change. But how well does your organisation understand behaviour? 

In “The B-Word”, Deloitte’s global Behaviour First leader James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. 

Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. 

In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?