Send us Fan Mail What phrase has Lance heard most in 12 years of running an agency? "I wish we would have started sooner." In this episode, Lance breaks down why website opportunities sit untouched for years and what to do instead of a giant yearly redesign. He walks through the quarterly rock approach: one meaningful website improvement every 90 days, with an owner and a deadline. From service pages to FAQs to case studies, he shows how small projects add up. You will leave with a simple way...