Send us Fan Mail Sometimes the best way to grow your content is to publish less of it. In this episode, Lance makes the case for auditing your website before you add anything new. Search engines and AI tools reward expertise and trust, so a site cluttered with thin or outdated pages can hold your best work back. He walks through a four-part framework for deciding what stays, what gets fixed, what gets cut, and what's missing. You'll walk away with a simple plan to clean up your content ...