Public Relations, especially in the age of social media, can make or break a company's reach. You might have the coolest product in the world, but no one is going to know about it if you can't play your cards right. On this episode of The AV Profession, we sit down with the Vice President of Account Services for Caster Communications, Rachel Bradshaw. Rachel has experience in the AV industry with organizations like AVIXA, and we discuss how she got into the industry, working with Caster, what it means to work with companies to sell themselves, and much more.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.