This episode is a conversation with with my friend Ashley Braswell, FB ads expert and founder of The Paid Ad Academy, and we’re talking all about running paid ads for service-based businesses (something I’ve been dismissive of for a long time!). Spoiler alert, she totally changed my perspective on spending money on Facebook ads when it comes to high-ticket offers like brand sessions. Resources mentioned:<ul><li><a href="https://thepaidadacademy.com" rel="noopener noreferrer" target="_blank">The Paid Ad Academy</a> - Ashley's website</li><li><a href="https://podcasts.apple.com/us/podcast/hey-howd-that-happen/id1681853885" rel="noopener noreferrer" target="_blank">Hey, How'd That Happen?</a> Podcast</li><li><a href="https://thepaidadacademy.com/boost" rel="noopener noreferrer" target="_blank">The Better Boost Framework</a></li><li><a href="https://abbygracephotography.com/podcast-links?utm_source=artisan-ceo&amp;utm_medium=podcast&amp;utm_term=s4-e4&amp;utm_content=&amp;utm_campaign=podcast-page" rel="noopener noreferrer" target="_blank">abbygrace.co/podcast</a></li></ul>

Stop Waiting For Permission

You started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft.

You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing! 

And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you. 

Join brand photographer Abby Grace to learn how to cultivate both sides of creative entrepreneurship- being an artist AND a CEO.