My first branding photography session happened kinda by accident. I prepared for it like I would have for a wedding, and the result was some very pretty (but quite generic) photos. None of them spoke to the new professional role my friend was going for. I learned I had to think like a strategist and marketer, not a relationship documentarian. 

Once I decided to make the leap into brand photography, there were a few things I had to do to establish myself in my audience’s mind:

• Talk about my offer, and keep talking about it
• Beef up my portfolio (beta clients are a great way to do this, or even do shoots for yourself!)
• Launch at full price

Once you show your audience that you have a proven process and a blueprint for every client, it demonstrates expertise and positions you as an authority in the mind of your audience.

Come say hi on IG @abbygracephoto!

If you're ready to plan and shoot your next brand photography session with excellence, leaving your clients 100% sure that what they paid was more than worth it, head on over to https://abbygrace.co/podcast. We've got some amazing resources for you that will help you absolutely crush it at your very next shoot.

A Podcast Launch Bestie production