I’ll never forget the email I got from a groom telling me that my prices were unreasonable. I had set my prices with the goal of going full time in my business and they were in line with the industry standard in my area and my level of experience… and that email made me feellike I had been told to sit down and charge less. From that moment, I resolved to never feel bad about my rates because I was running a business, not a hobby.

Art is inherently subjective. There is no workers' union of artists to set a minimum rate. Your pricing doesn’t have to cater to everyone, as long as the market has proven that it can bear your rate. 

The idea that artists need to “starve” in order to live as an artist is faulty. While I don’t begrudge anyone doing some free portfolio work or testing out a new offer, you do still need to charge so that you can earn a living wage, and you need to manage your business efficiently so that you’re not hemorrhaging money.

Raising your prices can be scary. Work backwards! How much do you need to make per year? How many hours does each package actually take you and how many of those are you willing and able to do in a particular time frame? Once you have solid numbers it’ll be a lot easier to counter the objections.

Come say hi on IG @abbygracephoto!

If you're ready to plan and shoot your next brand photography session with excellence, leaving your clients 100% sure that what they paid was more than worth it, head on over to https://abbygrace.co/podcast. We've got some amazing resources for you that will help you absolutely crush it at your very next shoot.

A Podcast Launch Bestie production