The Art of Marketing Operations

Our health is extremely personal, so it makes sense that you would want your healthcare provider to emphasize the importance of understanding the lived experiences of patients to enhance the human dimension of healthcare. But how do we do this as marketing professionals?In this episode Jay Sivasailam, Chief Growth Officer at UCare, delves into the intricate realm of healthcare marketing and operations. He understands the unique blend of emotional and logical decision-making in healthcare and the need for personalized experiences that resonate with individuals. Join us as Glenn and Jay discuss:Discussed in this episode:The pivotal role of patient-centric healthcare marketing and operations in delivering personalized experiences.Shifting the focus from episodic care to whole-person wellness, including addressing equity and access issues.Leveraging technology and patient data for personalized clinical engagement while maintaining trust and value exchange in healthcare marketing operations.

How can brands navigate the ever-shifting landscape of e-commerce and brick-and-mortar operations? Kenji Gjovig, Founder and Managing Director at Bayfield Company, knows the intricate balance that brands must strike when transitioning from direct-to-consumer (DTC) to more traditional commerce. You cannot accomplish the move without a laser focus on content creation that grows opportunities and expands into various channels. Brands certainly need to master the art of content creation, product packaging and leveraging consumer reviews. Your most useful tool is social media, but where is the balance and how is trust best gained in such a crowded marketplace?Join us as we discuss:The challenges and skills required for brands transitioning between e-commerce and brick-and-mortar operationsStrategies employed by DTC brands to expand into different channels, fueling their continued growthInsights into the power of product packaging, consumer reviews, and social media in building brand trust and achieving success in today's competitive marketplace

Diversification is now officially table stakes in any marketing strategy. Jeff Campbell, President at aiCommerce, shares his experience navigating the current marketing terrain, detailing the imperative of holistic growth and diverse channel strategies for brands. Understanding the essence of authenticity in content creation is no longer optional, especially if you want to appeal to younger generations.Join us as we discuss:How marketing strategies are adapting to the nuances of Gen ZStrategies for brands to effectively navigate the diverse marketing channels availableHow is data privacy impacting advertising strategies?And what the future hold for retail sales in this evolving landscape

Odds are, you publish or share regular reporting. When was the last time you took a step back and asked yourself why? Why this specific data? Why report this specific way? Why at this interval, in this format? According to Sowmya Kotha, Senior Marketing Manager at Planet, you can’t unlock true problem-solving creativity until you ask the big question: why? The world changes every single day. If you’re not reflecting and adapting occasionally, you risk being left behind, data and insights unrealized.Join us as we discuss:Utilizing diverse perspectives and fostering a culture of curiosityEmbracing a global mindset and cultural sensitivity in marketing operationsAcknowledging the significance of marketing operations for organizational success

Retailers are building their own, closed houses.By offering a seamless digital and physical experience, brands are able to create brand loyalty like never before. Dave Glaza, Founder and CEO of Digits Agency, believes that increasing the number of touchpoints and blending physical and digital is the new way of great marketing — through data. Join us as we discuss: Seamlessly blending physical and digital marketingBridging the gap for customer loyaltyBeyond retail: where data will be monetizable next

Accounting and marketing have a lot in common. The most important thing — they’re both about process.Justin Noznesky, Chief Marketing & Strategy Officer at AtriCure, Inc. found his way into marketing by accident, beginning his career path in finance. This unique perspective has allowed him to effectively execute marketing in the highly regulated field of medicine. He shares lessons learned, translatable experience and the value of diverse perspectives that can be utilized across marketing in all industries.Join us as we discuss:How unexpected career backgrounds can bring fresh perspectives to marketing operationsNavigating highly regulated industries successfully by collaborating with cross-functional teamsThe pronounced importance of a physical and digital integrated marketing approach in healthcare.

You have worked hard and invested endless time, talent and capital into developing the perfect product, business and marketing plan. But without one crucial component, all of that investment goes down the drain.The customer experience has the power to make or break a business. Without a great customer experience, your business will flounder, no matter how well-planned it is or how great your product is. Ted Rodgers, Chief Marketing Officer at Digital River joins us to share how integrating customer-centricity throughout the entire buying process can supercharge your business, placing customers at the heart of the organization. Join us as we discuss:Driving conversion by elevating the buying experience throughout marketing for a seamless, enjoyable buyer journeyThe evolution of the e-commerce environment and increasing focus on direct-to-consumer salesLeveraging data to design the perfect customer experience with balanced physical and digital integrated marketing campaigns

More often than not, sales and marketing teams are at odds with one another. Leaders position each team, looking for attribution — asking which team and initiatives lead to a closed sale.According to our guest Xander Broeffle, Director of Marketing Operations at CS2, this mindset is not only inefficient and inaccurate but also dangerous. Building alignment between your sales and marketing teams will supercharge your initiatives and place value across the entire customer journey, where it belongs. But how do you create a synergy between both sales and marketing operations? With deep hands-on experience on both sides, Xander shares the roadmap to optimized sales and marketing with data at the heart of it.Join us as we discuss:Shaping marketing operations as the bridge between teams to ensure data alignment, communication, and collaborationShifting focus from initiative attribution to overall successMaintaining consistency across physical and digital marketing to enhance engagement

The first person to touch your product isn’t a buyer — they’re a marketer. Andrew Wagner, Chief Marketing Officer at Mighty Spark, says marketers are far more than advertisers — they’re more like general managers. Marketers play a role in every function of a business from product ideation to design, development, sourcing, manufacturing, distribution and beyond, meaning they must work with leaders across every team. When organizations can embrace this marketers-as-general managers mindset, a product’s true potential can be revealed.Join us as we discuss:Marketing beyond advertising and how your team can leverage marketing to streamline growth and achieve successWhy financial literacy in marketing is essentialThe importance of an integrated marketing approach leveraging both digital and physical initiatives

Building a star-studded marketing strategy without fundamentally understanding your customer is impossible.Getting to know your target demographic at a core level should be step one for every marketing strategy, so deeply ingrained into the culture that it is second nature. From there, building a strong, concise strategy is key. Retaining genuine human elements, such as physical marketing, is as important as building a top-tier digital campaign. Eric Townley, Chief Marketing Officer at Flamingo Theory, covers several crucial points in building the best marketing strategy and mindset. Join us as we discuss: Knowing your customer and tailoring to the buyerAn insightful marketing strategy as a surprising key to market successIntegrating physical marketing with digital for a cohesive, seamless customer experience