Richard Pacheco (born Howard Marc Gordon; May 5, 1948) is an American former pornographic film and video actor, writer and director who retired from the X-rated business in the mid-1980s.

He appeared in more than 100 x-rated films and videos. He has won multiple adult film awards for Best Actor, Best Supporting Actor, and Best Director. He was Playgirl magazine's Man of the Year in 1979 as Howie Gordon.

In 1978, he was offered his first professional erotic film role in The Candy Stripers (released 1978) for $200 per day. Thus began his pornographic career.

He appeared in that first film under the name "McKinley Howard", and used many aliases until Anthony Spinelli's Talk Dirty to Me (1980), in which he co-starred as "Richard Pacheco". When that movie became a groundbreaking success, he kept the pseudonym for the box office value it began to accrue.

In November 1984, Pacheco stopped appearing in porn movies without condoms in reaction to his wife's concerns about the growing AIDS epidemic. This cost him most of his adult acting job offers, and became an effective forced retirement from pornographic acting. He worked in non-sex roles, and as an assistant director to John Leslieuntil 1986. He only directed one film himself, 1987's Careful, He May Be Watching, starring Seka, but that one won the Best Film award and won him the Best Director award from AVN Awards 1988.