In this episode of the Apparel Entrepreneurship Podcast, we cover a specific set of questions to better prepare yourself and your family & friends for what it will take to get your brand going. Working through these questions before you start your brand will make you better prepared to run your business in a successful way. Enjoy episode 61! Show notes Course: How To Start A Profitable Clothing Brand Course: How To Grow Your Fashion Brand Online The Apparel Entrepreneurship Members' Club
In this episode of the Apparel Entrepreneurship Podcast, we talk about what the reality of the apparel industry looks like today, and common mistakes you definitely want to avoid. Put on your headset and enjoy episode 60. Show notes Sign up for the waitlist to the: 6-Week Sustainable Clothing Brand Launch Accelerator
The fashion industry has grown with 21% over the past 3 years. It's a 3 trillion dollar industry. So there are huge opportunities for brands to succeed. Unfortunately, most startups fail and the most common reason is cash-flow problems. In this episode, we want to help you improve your chances of succeeding by preparing you for what to expect. We give you a list of things you need to know before launching your fashion brand. When you are prepared you can make a better plan and more easily handle challenges that arise. Bring out your notebook, turn up the volume and listen to episode 59 of the Apparel Entrepreneurship Podcast. Show notes Sign up for the waitlist to the: 6-Week Sustainable Clothing Brand Launch Accelerator Sell more products online: How To Grow Your Fashion Brand Online Run and scale a successful and profitable brand with tools, resources, supplier & manufacturer databases, and supported community: Join the Members' Club
The Apparel Entrepreneurship Podcast is finally back. In today’s podcast episode, we are talking about how you can sell more products during the upcoming holiday season. We give you 5 actionable tips for making the best of the period from Halloween to New Year. 2019 was the first holiday season to surpass the trillion-dollar mark in the US. Certain fashion, packaged goods, and luxury items businesses do up to 80%-90% of their revenue during the holiday. These numbers make you want to pay some extra attention to this period of the year, and see how you can maximize your revenue. Put on your headphones or turn up that car stereo, and enjoy AEP058! Show notes Sign up for the waitlist to the: 6-Week Sustainable Clothing Brand Launch Accelerator Sell more products online: How To Grow Your Fashion Brand Online Run and scale a successful and profitable brand with tools, resources, supplier & manufacturer databases, and supported community: Join the Members' Club
Today we are extremely excited to share an in-depth conversation with our friend Brian Hill - the executive Director of Phoenix Fashion Week. Brian is also the host of the Fashion Rewired Podcast that Ana was a guest on a while ago and in today's podcast episode we chat about so many great, inspiring things. First, we go way back to when Brian launched his own fashion brand and the most important lessons learned from running his own brand. The conversation later moves to how he got working for Phoenix Fashion Week, how he later became the executive director, and the incredible job they are doing to help emerging fashion talent to succeed with launching and growing their brand. We also chat about the fashion industry today, and Brian shares a lot of tips for emerging and established fashion designers on how to succeed in this industry, in today's challenging environment. Brian also gives us some tips on how to stay motivated, inspired, and always pushing forward, learning, and growing. This is a fantastic episode, with so many tangible tips. Enjoy! Show notes Visit Phoenix Fashion Week here. Listen to the Fashion Rewired Podcast. Books that we talked about: Purple Cow Blue Ocean Strategy Good To Great
In this incredibly inspiring episode of the Apparel Entrepreneurship podcast, Sofia Demirtas shares her story of starting and running the beautiful luxury and sustainable womenswear brand Fanm Mon. Fanm Mon is a luxury womenswear brand that launched in 2013. The label takes a bold approach to embroidery, offering feminine styles and vibrant color combinations. Sophia takes us all the way back to the start of her brand, the biggest struggles they’ve had so far, and how important respect, love, and kindness is to keep a strong and motivated team. She also talks about the importance of staying true to your vision and your beliefs and how transparency and honesty can grow a more connected and loyal customer fan base. Sophia shares so much wisdom in this episode, and the biggest takeaway for us is that yes, listening to and following your intuition is more powerful than experts advice. Nobody knows you, your brand, and your brand mission as you do. Enjoy this episode! Show notes Visit Fanm Mon here! Fanm Mon's Instagram page: Take a look! Sign up for the AE Summer School: Register Here!
Today we have the incredible honor of interviewing a design and brand building rockstar! Reinhard Pascher has 30 years of experience in product innovation and brand building. He is the co-founder of the brand agency Pascher + Heinz in Munich Germany. He works for both clients and agencies at an executive level and he has developed concepts and strategies for upcoming and leading sports brands like Nike, Odlo, Adidas, Volvo, Dynafit, Atomic, Head, Salewa, Toray, Red Bull and many many more. Reinhard is also a jury member in some of the world's best design and innovation awards like Ispo brand New, Volvo Sports Design Forum and Award, and the German Design Award. Listen to Reinhard's fascinating stories where we cover topics like what makes for great design, Innovation, design awards, inspiration, motivation, and what makes brands succeed (or not…) This interview is such a goldmine for everybody interested in outstanding design, innovation, and brand building. And if you really enjoy the interview, pls rate and review the podcast on the platform you are using, to help spread the word so more people can enjoy and learn from it! We appreciate you! Happy listening! Show notes Pascher+Heinz Design Agency: Visit them here! Sign up for the AE Summer School: Register Here! ISPO Brandnew Awards: Visit the website. German Design Award: Visit the website.
In today’s podcast episode, we have the honor of talking to an apparel industry friend, Charles Ross. Charles is a specialist in performance sportswear design, and an expert in sustainable matters and a lecturer at the Royal College of Art in the UK. Ever since we started the podcast we have wanted to have Charles on the show, so today’s episode is a real treat. We cover a broad variety of topics from material innovation, to industry opportunities, projections for the future, industry resources, but during the conversation, we always circle back to two main topics - starting an apparel brand and sustainability. During our 1,5 hour long interview, we also touch on circularity in the apparel industry and ideas for how we can combat overconsumption. Charles mentions resources, books, companies, and organizations and you can find the links to them below. Turn up the volume and join us for AEP054! Show notes at https://www.apparelentrepreneurship.com/podcast/
1 hr 29 min
In today’s podcast episode, we are talking about how you can sell more products by nailing your unique value proposition, and by figuring out your niche. What is a niche and why is it so important? We are also discussing what's not a niche, but instead a market segment, product area, product category, or trend? This episode is both for brands about to start that need help figuring out their niche, as well as established brands that are having issues attracting customers. Sit back and enjoy AEP053! Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program: Join here The connecting platform for brands and freelance designers: Desinder.com
In today’s podcast episode, we are answering questions from our community regarding how to run your brand in the current situation. We see new behaviors, people stay inside, they don't meet in workspaces, kids are at home, people are losing their jobs, online demand increases, and so on. In this episode, we have gathered all your questions that we have received from you, that are all centered around the Covid-19 situation, and we give you our input to guide you through these times. Here are some of the questions that we address in this episode of the Apparel Entrepreneurship Podcast: I was really close to launching then Covid hit. I still haven’t launched it. Should I still go ahead and launch my brand or should I wait it out? What are the most important things to do right now for an apparel brand? I run an existing brand, what’s the best thing to do right now to sell my products? I only sell my products to retailers, I have not been able to sell. What tips do you have? So stay at home, keep your distance, turn up the volume and join us for the 1-year anniversary of the AE Podcast! Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program: Join here The connecting platform for brands and freelance designers: Desinder.com