Today's question is from Nigel Jones, Managing Director of HostingIT4U. Nigel also owns the Cloudhappi brand, a company changing the future of IT for schools across the UK. You can find him at cloudhappi.com.

Nigel's question is: How do you engage with a non-tech person and sell a tech detailed product?

If you have a question to help you start, grow, and scale your business, head over to dannyand.co/podcast to record and send your question in. It's not only a great way to promote your business but it also helps other business owners who may have had a similar question to you.

'The Answer is Brand' has been bought to you by Danny&co. and is presented by Danny Matthews.

From running a tattoo shop at 18 to becoming the first mortgage advisor to digitise the mortgage application process, Danny has a natural story-telling ability that he uses to solve real business problems with creative design and branding. Through his company Danny&co. and his trademark process Brand Confidence® he has helped launch some of the most exciting and innovative brands of tomorrow by getting their products into the right hands.

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