Sunk Cost Fallacy

Have you ever started to read a book and midway you realize this book is just not for you? Since you have invested so much of your time reading the book, you just don’t want to skip this book. You think of finishing this book. But why? Even though you no longer like to read any further you keep reading.

Let me get into your perspective- I have invested a lot of my time reading till here and I don’t want to waste those invested time and just skip this book. I would rather keep reading the book even though I know I don’t like it.

• People spend 10-15 years in a career that is not going anywhere, but people still stick around because they don’t want their past 10-15 years of experience to go in vain.
• Suppose you're in a bad relationship for 3 years, but you still want to be around in the hope that things will work out in the future and that you have invested 3 years into this already.
• Imagine your going to the store and halfway you realize, “Oh wait, the store is actually closed today”. But you figure I have already come halfway I might as well go all the way to the store to check out so that my halfway of riding wouldn’t have to be wasted.
• Suppose you brought a 10,000-rupee plane ticket and a day before you fell sick, really sick in the stomach. Now you’re thinking not to take flight but the ticket isn’t refundable and you have already spent a lot on the ticket. So, you eventually take the flight of 10 miserable hours when you could have just booked another flight a day after.
• Let’s say you’re watching a really horrible movie but you are already 30 mins into it and you think you might as well keep watching the movie till the end. You keep watching because you don’t want to feel like those initial 30 mins are put to waste.