This time last year was bananas, to say the least. Right as the Vancouver Timepiece Show was getting underway, the #watchfam found itself watching favorite brands navigate a full-blown trade war, sometimes on an hourly basis. Some brands were upfront about passing on the tariff costs. Others quietly ate them to keep prices steady for their customers. And a small few, including Elliot Brown, made the difficult call to pause sales to the United States entirely until things settled.
A year on, Gem Parker of Elliot Brown is back on the mic at the 2026 Vancouver Timepiece Show to recount that year, and to tease out where Elliot Brown is going next.
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