How Billy Niched Down And Built A Brand Helping Chiropractors with Digital Marketing
1 hr 5 min
3 Steps To Adding $1k Revenue Stream with a Simple Digital Product
What's The Best Way To Launch My Digital Product? - Jam Session
Success and Failures After Building Multiple Brands Online with Spencer Haws
The Solution To Finally Commit an Get Results in Your BRAND (30 Day Roadmap)
Welcome to this week’s session of our Friday jam session. It’s always one of the highlights of my week. It’s so fun to hang out with some awesome people and answer some great questions. If you’d like to join us, it’s super easy. Head over to takeactioncrew.com and answer a couple of simple questions. It’s totally free, and you’ll be able to learn right along with us and even get some of your own questions answered in the process. So what are you waiting for?! Today we’re going to talk about the best email promotion strategies during the holidays. I get questions regarding this topic often and figured it would be a good time to cover this with the holidays fast approaching. Build a Relationship With Your List Before Launching a Promotion If you are thinking about sending out a promotion to your email list, don’t expect it to be successful if you just send out an email with your promotion. There are some things to consider and to prepare before you ever send anything out. If you don’t have an email list, you’ll definitely want one to take full advance of the practices that I’m sharing with you today. If you need help building your list, sign up for our new email list building fast track workshop. You’ll be able to grow your list to 500 subscribers in just 30 days. It’s much easier than you might think. Before you ever send a hardcore promotional to your email list, you need to let them know you are there to give them valuable information. Use the know, like, and trust method. Make sure people know who you are, like what you’re providing them, and know that they can trust you and what you have to offer. All before you ever ask them for anything in return. In the beginning, provide 90% value and 10% promotion. As you gear up for a promotion, you can focus an additional 10% on your promotional efforts but not much more than that. Steps to Prepare for Your Promotion Before you ever start advertising your promotion, there are a few things that you need to do beforehand that will ensure that you see the most success. Step 1: Create an Offer They Can’t Refuse You need to have a great offer to share when you send out a promotion. A 10% discount isn’t going to get anyone excited to sign up or purchase your product. If you’re selling a physical product, you could give them a free digital product, a bonus, or an instructional video to go along with their purchase. During a promotion, an incredible offer is going to get your subscribers to take action and purchase your product. So, take some time to really think about what you could offer to motive them to buy. Step 2: Explain the Timing of Your Offer Explain to your subscribers why you are offering this promotion and explain the timing. If you’re offering a holiday promotion, explain why you decided to launch it on a specific day that you did. If you only have a limited supply, be sure to mention that as well. Step 3: Establish a Deadline There needs to be some scarcity in place for your product. People always react to deadlines. It’s human nature. Make sure that you give your subscribers enough time to get excited and think about your promotion, though. Give them a heads up before you launch your promotion, even if it’s only two or three days before. You want to build up some excitement, so they’re ready and willing to take action when your promotion is live. Emails to Send Out During Your Promotion Email #1: Let your subscribers know that something is coming and to be ready Email #2: Send the day that you launch the email. Remind them why you’re offering a promotion and how long it’ll be available. Not everyone reads all of your emails, so make sure that you’re very clear about the promotion and deadline in all of your related emails. Email #3: Send out the second day of the promotion. Remind your subscribers about the promotion in case they missed the first couple of emails or haven’t made a purchase yet. Email #4-6: Send the day the deal is going to end. In every one of these emails, you’ll see that some people will click on the email and subscribe, and others will ask to be removed from your list. Don’t let those people who unsubscribe get to you. If you’ve provided them with valuable content, you’ve done everything you can, and they just don’t see the value that you offer. However, there are plenty of other people who will see the value and purchase because of it. If you’re doing a three-day promotion on the final day, you can send two to three emails. Send one in the morning, one in the late afternoon, and one three to four hours before the promotion ends. It’s that simple. This method really does work. In 2003 I started list building using a fishbowl. I had people put their emails in a fishbowl and raffled off a free photo session. We had to manually enter in all of their emails and blind copy everyone when we sent out emails. That was our email marketing back then, and it worked! Because we did promotions, we were able to sell out our holiday seasons in July each year. They really are powerful if you do them correctly. It’s the same concept in 2020. Email is a great way to reach your audience whenever you want. If you do it right and deliver value all year long, you can successfully promote your offers, and it will do well. Questions From The Take Action Crew Q: When creating my lead magnet, should I create it in a word or pdf format? A: You always want to create a pdf. If you send out a word document, it’ll show up differently for every user. Q: Do I need to have a minimum number of subscribers to sign up for an affiliate program? A: If you’re signing up for Amazon’s affiliate program, you don’t need to have a list. However, keep in mind they want you to send people to their website. To get around this, create a blog post about the products you’re promoting and take people back to your post, so you have more control over that traffic. If you’re signing up for a private brand’s affiliate program, they may look at the size of your list. But for the most part, they dont care as long as you’re sending their affiliate link out to your targeted audience and people are using it. Q: What are your thoughts about a VIP email list? A: I’m not a huge fan, and I personally wouldn’t build my email list using a VIP list model. However, there are times it can be useful. This is a list that is hyper-targeted. If you have a list where you build a pre-launch list, you’ll let people know that you’re sending out the promotion to the early bird list. This will only work if you have a limited quantity. Q: How often should I offer discounts to my subscribers? A: You shouldn’t always be offering discounts. This is where bonuses come in handy. But also make sure to avoid being predictable. You don’t want people to wait around to purchase because they know what type of promotion you’ll be launching down the road. I hope that you enjoyed this week’s edition of our Friday jam session. If you want to join our coffee talks live each week, head over to takeactioncrew.com to join us and get your own question answers. Thanks so much for listening. It’s always one of the highlights of my week. As always, I am here for you, I believe in you and am rooting for you. It’s time for you to take action and go rock your brand! Take-Aways from Today’s Episode Build a Relationship With Your List Before Launching a Promotion(3:09) Steps to Prepare for Your Promotion (7:44) Emails to Send Out During Your Promotion (15:18) Questions From The Take Action Crew (24:35) Links Take Action Crew: http://takeactioncrew.com. Coffee Talk: https://brandcreators.com/coffee Playbook: http://brandcreatorsbook.com Checklist: https://brandcreators.com/checklist Brand Creators Event: Grab Your BAL Recording HERE Email List Workshop – https://learn.brandcreators.com/email-workshop-sales-page Quote: Use the know, like, and trust method. Make sure people know who you are, like what you’re providing them, and know that they can trust you and what you have to offer. All before you ever ask them for anything in return.
Today I have Judson Morgon on the Podcast. He owns a company called “Butter” that helps people create videos for their brand. Today, he will share his struggles and what it took for him to get where he is today. Before we dive in I want to let you know about something really exciting! We just finished creating a new workshop to teach you how to create your own digital product within 30 days. To sign up for the course, head over to brandcreators.com/digital. How Judson’s Entrepreneurial Career Began I started my career as an actor in New York and have a master’s in acting and directing. I was there for five years, and did really well, and was on a Broadway show. That’s where I met my wife. Her career took us to LA. I quickly realized that I didn’t want to live a life as an actor and have always felt like I was meant to be an entrepreneur. I ended up moving behind the camera. I noticed that big brands always need help creating content. From there, I created an agency creating videos for brands. My expertise is to incorporate stories within each video. Always Be Prepared to Pivot When I started my agency, my wife was succeeding as an actor. It was paying the bills while I was figuring things out starting my business. I really wanted to figure out my own thing and how to make a nice living being my own boss. It was a challenging part of our marriage, while my wife was the primary breadwinner. Growing up, I never understand the importance of providing for my family in the way that they needed. It took some serious therapy and my wife communicating in an open way about her needs. It’s important to think ahead about how do you want to provide for your family and how you’re going to make it work. For me, I had to set a goal, reverse engineer, and take action every day. The key is to pivot, pivot, pivot until you find your niche and passion, and take massive action daily! You can’t sit on the sidelines and wait for things to happen. Around 2015 I discovered the Amazon FBA model and started a business around that, and I also started my video agency around the same time. It’s a nice combination, and it was nice to find a way to provide for my family and feel like I was doing my part. Look For a Need in Your Market Before I started my own business, I was making films within the music industry. I was good at doing things on a budget and was a great storyteller, and had steady work coming in. I saw a need for creating corporate videos and was impressed with how much brands were willing to pay for them. Over the past four years, I transformed where it was just me making videos to building out an entire team. When COVID hit, we shifted our focus more to making more videos for eCommerce brands. We primarily focus on video because Facebook and Amazon both like video best. There is a huge opportunity in video because not everyone can or even wants to do it on their own. Tips for Effective Story-Telling When you watch an effective story on a tv show, you’re able to learn the lessons and live vicariously through the people on the screen. Storytelling is massively important. Here are a few tips that I use when I’m creating a new video. Engage With Your Customers’ Emotions - When you talk about the benefits, always incorporate emotions. Position your product as the guide and the customer as the hero. In all of your content, you want to start out with something that would stop someone in their tracks and catch their attention. Present a Problem Your Customer Faces - Reach out to a target audience and present the product as a solution for the problem they face. Incorporate Videos In Your Content - People want to buy from human beings. There is no better way to do this than through video. There is human interaction going on when you’re on a video call and can see someone face to face. How to Use Retargeting to Bring in New Customers Our Amazon brands will hit eight figures this year. Every single product that we sell has a notecard that gives our customers 20% off if they go to our website. If they purchase or not, we retarget them with Facebook ads. It’s a very simple process. For every $100 we spend, we make $200. Because we’re retargeting people who have already shown interest, we see higher conversation rates. Let organic information tell you what people want before you pay to promote it. I would post content on YouTube first. It’s the #2 search engine in the world. The video stays there forever, whereas, with Facebook, it goes away after time. The Process of Creating Video Content with Butter I’m a big fan of taking action. Don’t overthink creating videos. If you’re on a budget, you can record video directly on your phone. If you’re the face of your brand, turn the camera on yourself and tell your story. People will connect with you and like that you’re authentic. I wouldn’t try to do a pro video with your phone. If you’re making $500,000 in revenue or more, I recommend creating a pro video. We’ve done split testing, and pro video showcasing a product always does much better than a simple home video. At Butter, we work with companies of all sizes, and our video packages start out at $2,500. We want you to grow and scale your business and help teach and guide you through creating your own videos. Relationships with your potential customers are just as important as your current customers. If you’re trying to sell a product, your video should be crisp and clean to highlight the benefits and features. However, customer testimonials or unboxings need to be real and authentic and not feel staged. On our website, we offer a free 30-minute strategy call. Back in the day, when I first listened to Scott, I realized just how easy it can be to take action. You can’t underestimate the power of taking action, one step at a time. I first launched on Amazon selling an iPhone case. Imperfect action is so much better than overthinking. Try something and be willing to pivot as you go along. You’ll know when things work And once you find something that is effective, scale the things that work. Amazon does the same thing. They are always pivoting until they find things that work well. The biggest takeaway is to take action now and get things done! Final Note From Scott There you have it! Another great episode. These episodes aren’t always about one area of business. Instead, it’s all about telling someone’s story and how they come to be an entrepreneur. They each have taken their own unique road to get where they are today. Everyone will face trials and roadblocks. The key is to keep moving forward and take action. These Wednesday podcasts are designed to help you see successful people and see what they’ve overcome to get where they are today and help inspire you to do the same. As a reminder, we just wrapped up finishing creating our digital product workshop. You’ll learn how to create a digital product and get it ready to sell within 30 days. It’s much easier than you might think. The workshop is only 3 hours long, and it walks you through every step of the process. Also, remember to check out Judson over at Butter. It’s a great business and website. As always, I am here for you, I believe in you and am rooting for you. It’s time for you to take action and go rock your brand. Take-Aways From Today’s Episode How Judson’s Entrepreneurial Career Began (8:48) Be Prepared to Pivot (12:40) Look For a Need in Your Market (23:09) Tips to Effective Story-Telling (28:35) How to Use Retargeting to Bring in New Customers (39:07) The Process of Creating Video Content with Butter (36:14) Quote: Pivot, pivot, pivot until you find your niche and passion and massive action on a daily basis. Links Butter.la - https://www3.butter.la/ Digital Product Creation Fast Track - https://learn.brandcreators.com/offers/Zo37wCyz/checkout
Today I'm fired up to break down the three-step process of validating your digital product before you take the time to promote and create it. I'm going to share a recent coffee talk that I did related to this topic because we went into great detail. To join our weekly coffee talks head over to takeactioncrew.com. We'd love to have you, and you'll be able to ask questions and get more involved. So, it's a win-win! One of the biggest hangups people have with creating their own digital products is that they feel like they are too difficult to create. To help, I actually just taught and recorded a digital product fast track workshop. We teach you how to validate, create, and sell your digital product within 30 days. It's much easier than you might think, and I walk you through each step of the process. The First Steps to Create a Digital Product If you're thinking of creating a digital product, I recommend validating the idea before you actually move forward. If you don't validate your brand, you'll end up doing a lot of work to discover that there isn't enough traffic or ways to monetize. The same goes for your digital products. You need to make sure that people want what you're creating. The best way to have people validate is with their wallets. This is where preselling your course comes into play. If you have any reach on Facebook or have an email list, you have a way to test out your product before creating it. Minimal Viable Products (MVP) are also a great way to get started. The goal here is to get a good quality product out there quickly without actually creating the product until you know that people are genuinely interested and willing to pay you for it. There is no point in creating something to only realize down the road that no one wants it. The way that I look at it is when you come up with an idea, you need to make sure that your market is interested first. With a digital product, it's fairly easy to validate quickly so you can be on your way to selling and creating the product. Have you ever had someone commit to something but not follow through. That happens when you start to build an audience for your brand. Typically it's because people are busy, overcommitted, or don't have the money to pay for it. However, when someone votes with their wallet, that is deemed a true vote. Step 1: Validate Your Digital Product Idea When I started marketing my Email List Building Fast Track Workshop, I didn't create a product at the start. All I did was draft up a Facebook post to see if anyone would be interested in the workshop first. I didn't email my list or anything thing. Just from posting on Facebook, I had 120 people say they were interested. After a few days, I direct messaged everyone who showed interest and included a link to the payment page. From doing that, we had 50-60 people who actually purchased the course. I posted on Facebook again after the initial sign up and shared the same information along with the date of the course and asked people to comment who hadn't yet and wanted to purchase. Keep in mind that Facebook will flag you if you send too many direct messages in a short amount of time. But there are plenty of ways to get around that. Before you ever create a digital product or course, you should create an email list. So you can reach out to those people and promote your digital products once you're ready. As long as you have your list ready first, it's fairly easy to reach out after that because those people have already shown some interest in your market and brand. You'll use this audience to help you validate your digital products before you create them. If you don't have any ideas on what type of product to create, you can always ask your audience what type of content they would be interested in. Step 2: Have Your Audience Validate With Their Wallet Offer a special promotion for the first few people that sign up for your course. Make them feel like they are a part of the creation process and to show that they are getting a special deal because of it. You don't need to make it complicated. When I first started, I was collecting payment through a PayPal button. It's as simple as that. Step 3: Create Your Digital Product As you build and create a digital product, you'll be able to show a sneak peek before the course is live. This will get the people excited who have already signed up and for those who haven't yet, help get them motivated to take action and sign up. So, you're serving both audiences at the time without double the effort. As you get closure to your launch date, make sure to share some of the behind the scenes as you continue to prepare. You can do this by sharing pictures, screenshots, videos, and explanations. Better yet, get your audience involved and ask them questions about particular parts of the content you're creating and what they want to see. You'll get them excited for what's to come and give them a chance to feel like they are apart of the process, so they know you're including things they care about. Once your course is complete, you'll be able to use it for years to come. You can drive traffic there from social media, your website content, etc. You're always planting seeds that will help benefit you later on down the road. This is why it's essential to create evergreen digital products that can be purchased at any time. We Started Brand Creators Academy Because We Saw a Need At our event last year, we had people say they wanted access to me and Chris, a community, and resources to help build their own brands. So, from there, we built out Brand Creators Academy, and it's been a huge success a year later. Every single course or piece of content we create is based on what our audience is looking for. We've created both free and paid content to meet the need of our audience, depending on where they are in the process. Consider Selling Products Under $50 to Start Keep in mind that when you sell a product or course over $50, people take a lot more time to think about the purchase. My goal with my fast track workshops under $50 is to acquire people investing in the training while allowing me to reach people who are willing to put some skin in the game. Once they purchase my workshop, it shows that they are one step closer to potentially signing up for Brand Creators. There you have it. That's exactly how I have created my own digital products time and time again. I get to know what the market wants and from there have people vote with their wallets. This is all before I actually create the course, so I can save myself time from building something that people don't want. I've done this twice within the last two months. First, with my email list building workshop. I validated that my audience wanted it, and from there, I decided to teach it in a live workshop. I showed up for three hours and taught the course live. I also recorded it, so it's now a digital product that people can pay and take the course at any time to learn to grow an email list of up to 500 people within 30 days! I'm teaching everything that I am doing myself that has worked. It's the same process with ebooks, templates, and video series. You need to validate the product, create an MVP, and get sales quickly. You can always polish and make changes later on down the road. As always, I am here for you, I believe in you and am rooting for you. Now it’s time for you to take action and go rock your brand! Take-Aways From Today’s Episode The First Steps to Create a Digital Product (4:50) Step 1: Validate Your Digital Product Idea (13:33) Step 2: Have Your Audience Validate With Their Wallet Step 3: Create Your Digital Product (27:30) We Started Brand Creators Academy Because We Saw a Need (31:18) Consider Selling Products Under $50 to Start (33:20) Links Take Action Crew: http://takeactioncrew.com. Coffee Talk: https://brandcreators.com/coffee Playbook: http://brandcreatorsbook.com Checklist: https://brandcreators.com/checklist Brand Creators Event: Grab Your BAL Recording HERE Email List Workshop – https://learn.brandcreators.com/email-workshop-sales-page Quote: If you don't validate your brand, you'll end up doing a lot of work to discover that there isn't enough traffic or ways to monetize. The same goes for your digital products. You need to make sure that people want what you're creating.
Welcome! Friday is always one of my favorite days of the week. I love getting to hang out with some awesome people on our coffee talks. If you’d like to join our live Friday jam sessions, head over to takeactioncrew.com. We’d love to have you join us! Once you’ve joined, you’ll be able to ask your own questions each week to help grow your business. Today we’re going to talk about how to run Facebook ads for your brand and everything you need to know about how to get started. Keep in mind that you always want to start by planting seeds and build out content from the start to avoid putting all your efforts into one platform. However, it can be frustrating to wait for months for that content to bring organic traffic to your website. So, there is definitely a time and place to use Facebook ads. It allows you to instantly drive traffic and get eyeballs on your content. However, you have to consider that when you’re paying for ads, you need to find a way to recoup the cost and make money. That’s why I always suggest selling digital products to start. You can also start by creating your email list, which we recently taught how to do in our email fast track workshop. Remember, consistency is key. If you are posting on Facebook every day, you have a good chance of getting in your audience's feed. The more that they interact with you, it lets Facebook know that they want to hear from you. However, you won’t get full reach without paying for ads. How to Use Facebook Ads To Grow Your List If you don’t have an email list and don’t want to wait for months to see progress, I recommend paying for Facebook ads to get a head start. All you’ll need is to build a lead magnet and landing page. Even if you don’t have anything to sell them yet, you can use the content you’re creating to drive traffic to your website. I would pay for up to 1,000 subscribers without having a paid product. Because once you have a list, you can sell to those people in the near future once you do have products ready to go. Once you have your list, you can ask people directly what content they are looking for to help make the content creation process easier. You can also build a list by doing a giveaway as another option if you don’t have your lead magnet ready yet. The quality will be less than leading people to a lead magnet. However, it’s much cheaper to get leads. You have multiple options, so there is nothing stopping you from taking action now! The Value of Selling a Digital Product I recommend starting with a digital product, and you can incorporate a physical product later down the road. This helps keep your funnel going so you don’t run out of inventory and break your process. Start with offering a digital product on the thank you page of the lead magnet, and you can sell your physical product after that. Remember, once you capture a person’s email, you’ll be able to reach out to them on a regular basis, so you’ll have plenty of time to sell your physical products. Once you start to see your lead magnet converting at 20-30% on the front end, you need to get a digital product created quickly so you can start bringing in some revenue. When you start sending out emails, ask yourself what you’re putting in front of people that you can start recouping income from. It can be as simple as adding affiliate links to your blog post or implementing ads to your website. Coffee Talk Q&A Q: How far out should I start to promote my workshop? A: In all honesty, it just depends. I recommend starting out promoting two weeks out at the most. You want to keep it close enough that people will keep your workshop top of mind. It’s also essential to make sure that you provide frequent updates as you get closer. You want to keep in touch with those who have already signed up for your workshop and are waiting for it to start, as well as those who haven’t signed up but are still interested. Q: Should I create an ebook or mini-course first? A: I would say you should do whatever is going to be the easiest. For me personally, I recommend starting with an ebook or guide first. You can easily use the content that you’ve already created in the past to create a rough draft, so it should take too much time compared to getting a course ready to go. It’s also usually cheaper as well. Once you have an ebook or guide created, you can use it to outline a course. While you’re building out the course, you’re able to bring in some money from the guide, so it’s a good place to start. Q: How much should I spend on Facebook Ads per day? $5 is the minimum I would spend a day. That will be enough to get started as you test and start to get data back from the first few days. You need to give Facebook some time to learn more about your target audience and the type of people interested in your product or service. So even though you have to pay for ads, it’s considered an investment in your business. As soon as you start to grow your list, think about what you can offer on the backend to make back the money you spent on ads. It’s much easier than you might think. The key is to get started and take action sooner than later! Q: Is there a minimum number of months I have to sign up for Brand Creators? No, there is no minimum time frame for Brand Creators. We offer month-to-month, quarterly and yearly options. However, we designed the program to serve as a way for us to work with you month after month as we help you grow your business in the process. We have worked hard to make it possible to connect you with other business owners who are in similar situations as you. This allows you to learn from others and to let you know that you are not alone. We expect a commitment on your part because we know that if you’re truly committed, you are going to see results. Stop consuming and focus on taking action. That is why we created Brand Creators to help you make it possible to do that. Q: Are people from ads less engaged than other leads? A: No matter how you find new customers, you need to put in the work to build a relationship and establish trust from the very beginning. At first, people will not be committed or dedicated to you or your brand because they don’t know who you are or what you stand for. As you start to build goodwill, you will gain their trust in the process. For me, it’s helped to show up consistently no matter what I have going. To show that I genuinely care about my community and what they are looking to accomplish. Q: Best advice you’re received from a mentor or parent? A: My mother always taught me to always be open and honest. She said that it was important to always be transparent. My father always taught me by doing and taking action. When I was doing the Rock Your Brand rebrand, I messaged Pat Flynn. I was struggling with how to move forward. He told me to take a step back and think about how someone would describe me in five years. What would I be known for? This got me thinking and motivated me to move forward with the rebrand. I recommend using the same exercise for yourself if you’re struggling to figure out what you’re going to do next. Thanks for joining me today! As always, I am here for you, I believe in you and am rooting for you. It’s time for you to take action and go rock your brand. Take-Aways From Today’s Episode How to Use Facebook Ads To Grow Your List (7:05) The Value of Selling a Digital Product (10:18) Coffee Talk Q&A (18:25) Links: Take Action Crew: http://takeactioncrew.com. Coffee Talk: https://brandcreators.com/coffee Playbook: http://brandcreatorsbook.com Checklist: https://brandcreators.com/checklist Brand Creators Event: Grab Your BAL Recording HERE Email List Workshop – https://learn.brandcreators.com/email-workshop-sales-page Quote Keep in mind that you always want to start by planting seeds and build out content from the start to avoid putting all your efforts into one platform. Or If you don’t have an email list and don’t want to wait for months to see progress, I recommend paying for Facebook ads to get a head start. All you’ll need is to build a lead magnet and landing page.
RYB 906: Never Shared Before Stories on Building and Selling Our E-commerce Brand (My Business Partner)
Never Shared Before Stories on Building and Selling Our E-commerce Brand (My Business Partner)
1 hr 2 min