In this episode, I sat down with James Parkes, former professional rugby player, strength and conditioning coach, and founder of MyDay Health. We talked about alcohol's complicated role in sport, from team bonding to the risks it carries for health and performance. James shared candid insights on rugby culture, leadership, and the importance of support systems, and we explored how these lessons translate into business and organisational well-being. If you've ever wondered whether alcohol really brings people together or holds them back, this conversation will get you thinking. Here are the highlights: James Parkes on rugby, coaching, and starting MyDay Health

How alcohol shapes rugby culture and team bonding

Saying no in a drinking culture

Alcohol, mental health, and stigma

What rugby socials are really like

Parallels between rugby teams and business teams