Have you ever wished for a sophisticated alternative to alcohol that doesn't feel like a compromise? In this episode, I sit down with Amanda Thompon, founder and CEO of Noughty Wines, to discuss how her premium non-alcoholic wines are reshaping the beverage industry. We explore the art of crafting wines that start as fine vintages and undergo a meticulous de-alcoholising process to retain their rich flavours—making them a game-changer for wine lovers. From redefining wine rituals to targeting a broad audience, Amanda shares her mission to make non-alcoholic wines accessible and desirable. Whether you're curious about cutting back or looking for quality options, this conversation is packed with insights to inspire your next toast. Here are the highlights:

Amanda Thomson's Background and Noughty Wines

Challenges and Opportunities in the Non-Alcoholic Wine Market

Production Process and Quality of Naughty Wines

Target Audience and Market Positioning

Health Benefits and Personal Stories