Today I'm joined by professional rugby player and co-founder of Sampson Armand, Don Armand. In this episode we dive deep into the role alcohol plays in our society and personal health. We'll explore the rise of alcohol-free drinks, debunk myths surrounding alcohol's effects and unravel the complex narrative of alcohol consumption. Whether you're trying to make sense of conflicting information or curious about the non-alcoholic trend, this episode offers valuable insights into the world of beverages and their impact on us all. Here are the highlights:

Alcohol's role in sports culture.

The impact of alcohol on athletes' performance and well-being.

The rise of non-alcoholic beers and their impact on society.

How alcohol affects mental health.

The importance of initiation rituals in sports teams and universities.

How to change the culture of heavy drinking in rugby.