This week on Episode 123 of The Aid Station, presented by njuko, we travel to the stunning city of Lucerne in Switzerland to meet Reto Schorno, Partner Athletics Sport Consulting and Race Director, Swiss City Marathon

Like so many in our industry his journey started as a result of his father’s involvement in organizing events – at that stage the Lucerne City Race which ultimately became the Swiss City Marathon.  A few of the highlights of the conversation include:

• Reto’s journey from hammer thrower to Mass Participation industry leader
• Insights into the industry in Switzerland including entry levels 20-30% less than pre-COVID
• The important role of the Swiss Government in supporting events
• Creation of the Swiss Runners Ticket with a focus on sustainability that allows participants to travel free on public transport across the country
• Having the courage to try something different - with particular reference to their successful 2021 Swiss City Marathon event

#TheAidStation #SwissCityMarathon #MassParticipation