This week on the Aid Station, we go to Brazil and have a conversation with Roberta Hernandez, Project Manager of Agência Califórnia, a 360 Creative Digital Agency focusing on live marketing, content, technology and digital.
Hear Roberta’s inspiring story as she embarks on a new chapter of her career which is barely a week old after six years fully immersed in the Mass Participation industry delivering events close to her heart.
As a former professional waterpolo player being part of the Effect Sports team that was able to deliver one of the biggest mass participation swimming events in the world last year – the 2,000 participant King and Queen of the Sea brings a huge smile to her face.
On leadership – "it’s all about people" hear her lessons from her first boss and working with the United States Olympic Committee as a client.



