The Aid Station
The Aid Station
Mass Participation World
Ep. 103 - People First Leadership with Roberta Hernandez, Project Manager of Agência Califórnia,
18 minutes Posted May 26, 2021 at 4:11 am.
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Show notes

This week on the Aid Station, we go to Brazil and have a conversation with Roberta Hernandez, Project Manager of Agência Califórnia, a 360 Creative Digital Agency focusing on live marketing, content, technology and digital.


Hear Roberta’s inspiring story as she embarks on a new chapter of her career which is barely a week old after six years fully immersed in the Mass Participation industry delivering events close to her heart.


As a former professional waterpolo player being part of the Effect Sports team that was able to deliver one of the biggest mass participation swimming events in the world last year – the 2,000 participant King and Queen of the Sea brings a huge smile to her face.


On leadership – "it’s all about people" hear her lessons from her first boss and working with the United States Olympic Committee as a client.