Connect with us via text!  How much does packaging really matter? According to Allison Kent-Gunn, Sales Director at Berlin-Jansy and beauty packaging consultant, a lot more than you think. In this episode, she sits down with Michelle to share how packaging shapes consumer perception, drives brand identity, and communicates performance before a product is even used. Plus, she breaks down what sustainable packaging means today, the impact of new tariffs on overseas sourcing, and common mistakes...

How Allison ended up in the packaging space

Packaging as a brand's silent spokesperson and common mistakes brand's make

What "sustainable packaging" really means, and how to ensure it when sourcing packaging from other countries

The most exciting beauty packaging trends on the horizon

SkinCeuticals Patent Expiration with Elizabeth & Lonice

The perfect podcast for skin care professionals who want to learn more about how to make it in the industry, hear from industry leaders, get one-on-one interviews from your favorite skin care brand creators with the latest dish of news in the industry, and so much more! With a new topic every episode, this podcast has it all for skin care pros who want to go skin deep!&nbsp;