In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain. In this episode Tom &amp; Wayne discuss;<ul><li>The findings of the report</li><li>Information asymmetry</li><li>Misaligned incentives</li><li>Tips that buyers can take to overcome issues highlighted</li></ul> The 'first look' report can be found here - https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

S3 E11 - Paul Gubbins - Programmatic Sales

The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way. Hosted on Acast. See acast.com/privacy for more information.