The AdPod
The AdPod
Wayne Blodwell
S3 E7 - Ollie Shayer - Retail Media
31 minutes Posted Jun 5, 2023 at 11:03 am.
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Show notes

This week Wayne sits down with Ollie Shayer who is the Omni-Media Director at Boots UK.


In this episode they discuss the rise of retail media networks. Ollie's role covers both the buy and sell side at Boots UK, so provides fantastic perspectives on how to work collaboratively within a business, putting the customer first and what the future of retail media looks like.


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