In this episode of The AdPod Wayne chats with Ali Manning who is Co-Founder &amp; COO at <a href="https://www.chalice.ai/" rel="noopener noreferrer" target="_blank">Chalice</a> and Tylynn Pettrey who is Data Science Lead at <a href="https://www.chalice.ai/" rel="noopener noreferrer" target="_blank">Chalice</a>. In this episode they cover what an algorithm is, how they can be applied in media buying, what makes an algorithm custom and will they make programmatic traders redundant. A truly brilliant episode that is packed full of insight, stories and thought leadership.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

S2 E5 - Brian O'Kelley - Sustainable Advertising

The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way. Hosted on Acast. See acast.com/privacy for more information.