You get bored with the offer that's working, so you go build a new one. James Wedmore has run the same program and the same live event for ten years and says that's the entire reason it grew. He explains the difference between a real "this isn't working" and a feeling that just shows up the moment things get hard. He also breaks down why he became a bottleneck in his own business, what changed when he got specific about role clarity, and why he keeps his identity and worth separate from his r...