Show notes
Health-related advertising claims are held to a higher standard of proof than other claims. For health-related claims, a “reasonable basis” requires advertisers to provide competent and reliable scientific evidence (CARSE). In this episode, your hosts Annie and Eric dig into the weeds of National Advertising Division cases on GLP-1, claims that certain foods could “boost brain health,” performance claims like “live longer” and “jump higher,” and other drug and dietary supplement claims, including those targeted to creating a “calm mood” in children.Key Takeaways00:00 Introduction to the National Advertising Division00:56 Health Claims Overview02:22 Regulatory Guidance on Health Claims05:17 Competitor Challenges in Health Claims08:38 Nutritional Claims and Evidence11:31 Dietary Supplements and Drug Claims14:24 Case Studies on Dietary Supplements15:46 Advertising to Different Audiences19:07 Claims in Sports Performance Products22:26 Pain Relief Products and Evidence23:51 Oral Care Products and Claims28:36 Final Tips and ConclusionThe post Time for a Health Claims Checkup? appeared first on BBB National Programs.