Shinjini Jain is a Business Brand Strategist, with an affinity, passion, and expertise in for helping creative businesses position themselves through brand position and psychology.  In this wide-ranging episode on all things branding, Shinjini and I discuss: <ul><li>The story behind Bud Light&apos;s brand debacle</li><li>Common mistakes of brands - big and small</li><li>Why delivering value is only a piece of the puzzle </li><li>How to think about your Ideal Customer Persona (ICP)</li><li>Practical exercises to uncover/discover your brand&apos;s position</li><li>And so so much more</li></ul>To learn more about Shinjini<ul><li>Find her on Twitter: <a href='https://twitter.com/sjbuilds'>https://twitter.com/sjbuilds </a></li></ul>Interested in starting your own creator Journey? Check-out my Free <a href='https://dedicated-artist-1713.ck.page/cc42a58fe1'>7 Day Twitter Actualizer</a> course. And please - leave a review on your favorite podcast player!! It helps support the show.

Richard Mikulskij - Coder turned Creator

Each episode, we highlight world-class leaders and solopreneurs to learn how they started, along with the tools, habits, and routines they employ to lead and grow impact. We dive deep on strategy, hacks, and more to provide you with tactical advice you can use in your Career.&nbsp;