When we give a speech, we do it for a purpose. Perhaps we are sharing  information or perhaps we are trying use the importance of public  speaking to motivate an audience to take action. 

It’s those cases in which we are trying to get our audience to take action that we need to be able to deliver a persuasive speech.  These kinds of speeches can connect with our audience, make them  believe the same things that we do, and then take action. 

Now the big  question is just exactly how can a speaker go about creating a  persuasive speech?