Often when we are creating a speech, we spend our time thinking about  how we can connect with our audience. 

What it’s going to take in order  to get them to believe what we are telling them. Since we understand the  importance of public speaking, we also spend our time looking for ways to get our audience to take action after we are done talking to them. It turns out that all of these things are exactly the same things that sales people do when they are trying to close a sale. Speakers can play the role of a salesperson. 

We just have to know how to build a speech that will help us to sell…