When we go to the effort of giving a speech, what we would really like to have happen is for our audience to remember what we told them.  

We struggle to use the importance of public speaking make this happen.  It turns out that if we want to be remembered, then what we need to do  is to find a way to make our next speech appeal to each of senses of our  audience. Given that all we have to work with is words, you may view  this as being difficult to do. 

However, if you take the time to think  about it, you just might be able to create a speech that will tickle your audience’s senses and cause you to be remembered long after your speech is over.