The reason that an audience will come to listen to what you have to say  in your next speech is that they understand the importance of public  speaking and they hope to learn something new. 

The  thinking is that you have had an experience, done some research, or  experienced something that changed you in a way that you will now be  able to share with your audience. It is through your words that your  audience hopes to experience what you have experienced and by doing so  change their lives. However, when you are pulling your speech together you will probably do some research. You’ll find facts and include them  in your speech in order to lend more weight to what you’ll be telling  your audience. What if the information that you add to your speech is fake news? 

What does this mean for your speech and your message?