Let’s face it, giving a speech is hard work. 

You decide what message you  want to convey to your audience, you write out a speech, you practice  it, and then on the big day you summon up your courage and, because you  realize the importance of public speaking, you deliver it as best you  can. This is all fine and good as long as you are going to be talking to  an audience of people who are just like you. 

However, if you find  yourself in a cross cultural situation where your audience is not like you, what is a speaker to do then?