Nobody ever said that giving a speech was going to be something that would be easy to do, but sometimes it  sure seems like it is a lot harder than it should be. 

What makes  creating a speech so hard to do is what we want the speech to do for us:  we want to be able to reach out, make a connection with our audience,  and then share with them the valuable information that we have for them  using the importance of public speaking. Getting a single speech to do all of these things can be quite a challenge. 

What is the best way to create a speech that will work for us?