It takes a lot of effort to create a speech. 

You have to write it,  practice it, and eventually deliver it. As long as we are going to all  of this effort and because of the importance of public speaking, it sure  seems as though we should also be trying to find ways to grab our audience’s attention and hold on to it throughout our speech.  As easy as this is to say, it turns out that it’s actually quite  difficult to do. One thing that we need to understand is that we know  how we view the world. However, what a lot of us don’t know is how the  world views us. 

If  we can figure this out, then we can become more confident and even more  authentic to our audiences and we’ll be able to grab on to their  attention.