Any time that we give a speech, we’d like that speech to be remembered by our audience.  In order for that to happen, we need to use the importance of public  speaking to make sure that the content of our speech is something that  is going to capture the attention of our audience. 

We all know that stories are a great way to make this happen.  The big question that we need to answer is if stories are appropriate  for a business speech. The good news is that they are. 

When we use a  story to allow our audience to visualize a situation it permits them to empathize, appreciate, and identify with what we are talking about. Now all you have to do is get good at telling business stories!