In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into:1. The mindset and approach of mapping content in your partnership game2. The role of content committees in creating content for partnerships3. Key people to be involved while building partnerships4. The give-first approach to partnerships5. The Jobs-To-Be-Done based content strategy For Partners & Customer Marketing, and a lot more...