In this episode, Jay Conrad Stewart and the Jeantrepreneur take a wrecking ball to one of the most marketable philosophies of the last fifteen years — and to the franchise that built it. The argument is architectural, not personal: Stoicism, as Zeno designed it and Marcus Aurelius practiced it, was a peace technology for governing the visible self under pressure. It was always meant to interface with a backend the founders ran in parallel — Greek religion, philosophical communities, dialectical practice, the journal as durable storage. The modern revival has stripped the front-end of everything it was meant to interface with, packaged the residue as a complete life system, and sold the trap as the solution.