That's Lit!
That's Lit!
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Building a consumer brand with Nisa Godrej
54 minutes Posted Jan 6, 2022 at 1:00 pm.
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Show notes

Nisa is the chairperson of Godrej Consumer Products Ltd., a business with diversified products across health, beauty, and home products. She's quietly built one of the most loved consumer brands across categories and successfully managed to make Godrej a brand that consumers across the globe know, love and trust. This episode is all about branding, sustainability, geographical expansion, and product development.

Quotables:

"Change is not coming, it's here, and it's important to embrace this change while also focusing on your core - your brand. Keep it relevant."

Link to book recommendation:

Different - Escaping The Competitive Herd by Youngme Moon: https://www.amazon.in/dp/B0036S4CNE/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Episode notes and transcriptions available on:

https://lightbox.vc/new-thinking/