<p>This episode we have a scoop! Fred and Chris are joined by Phil Reed (<a href="https://twitter.com/#!/philipjreed">@phillipjreed</a>) and Andrew Hackard (<a href="https://twitter.com/#!/redpenofdoom">@RedPenOfDoom</a>) from <a href="http://www.sjgames.com/">Steve Jackson Games</a> to talk about business at a big scale, and SJG's plans to launch the new, gigantic edition of <a href="http://www.sjgames.com/ogre/">Ogre</a> via <a href="http://www.kickstarter.com/">Kickstarter.</a></p>

That's How We Roll: Season 03 Episode 07 - Evil Hat Round Table at Pax: East

Season 3: Fred Hicks (publisher) and Chris Hanrahan (retailer) talk about gaming, the hobby industry, marketing, customer service, retail, and more.