Always Faded built his cannabis brand from Queens street corners to a Lil Baby collab that moved 200 units in one day. Here is how. Always Faded grew up in Woodside, Queens, started selling at 12 years old, and moved to Sacramento in 2012 with a plane ticket and a mission. Ten years later his brand has landed rapper collabs, moved serious volume without gimmick packaging, and survived everything the market has thrown at operators who refused to cut corners. This conversation goes deep into t...