For Episode 164, JP sits down with Doja Pak and Rusty, the Duke of Erb for a deep, no-nonsense conversation about what it really takes to build a cannabis brand that lasts. This episode dives straight into the importance of genetic IP — why owning your genetics matters, how it protects your brand, and why that foundation is becoming non-negotiable in today’s cannabis industry. We talk about the power of being fully vertical, from breeding and cultivation all the way through to finished prod...