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Send us Fan Mail Luke Newman is the man behind Cockroach Wheels, the iconic Australian skate brand born in the ’80s and recently revived with a commitment to staying true to skateboarding’s roots—skater-owned, skater-made, and skater-run. A lifelong skater and creative entrepreneur, Luke is also a skilled barber and co-founder of Uppercut Deluxe, a globally recognised men’s grooming brand inspired by classic barbering and skate culture. With deep ties to the Aussie skate community, Luke blend...



