The last year has really turned farmers market marketing on it's head. Though we still want to draw shoppers to our markets, attracting large numbers of visitors is not currently ideal. This week on Tent Talk we speak with Heidi Anderson, Co-Founder and CEO of theFarmBoard, about developing a value-based marketing strategy for your farmers market business. Heidi shares ways to develop loyal customers who actually shop at the farmers market. She also explains how her app theFarmBoard helps farmers and market managers reach their target customers. This week's episode is made possible by support from Blue Owl Promos.