In branding and marketing, identifying an end client persona can be an incredibly useful tool that will help marketers identify needs, wants and appeals that can be better used to tailor content, target campaigns and create measurable outcome parameters.

In this Episode of Ten X Academy, Sam talks to Sarah Kesley - the host of the One Up Project and Co-Host of a recent Live Town Hall series for a project they worked on together.

Together they discuss the challenges of creating a buyer persona and the shortcoming they can have when the project lacks support from within an organisational structure.

You can follow Samuel on Linkedin here - www.linkedin.com/in/samuelmwilliams/

You can follow Sarah on Linkedin here - www.linkedin.com/in/sarah-kelsey-b29984119/

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Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!