In this episode, Nate Turner and Kevin King discuss Hubspot's new "Loop Marketing" concept that was unveiled at INBOUND 2025. They also dig into a study from Amsive on whether or not LLM traffic converts better than organic search traffic and went through ten of the most interesting findings in the recent SEJ State of SEO 2026 Report. 
Resources:
<a href="https://www.youtube.com/watch?v=Pv-lPAukoMI">https://www.youtube.com/watch?v=Pv-lPAukoMI</a>
<a href="https://www.amsive.com/insights/seo/does-llm-traffic-convert-better-than-organic-a-new-data-backed-study/">https://www.amsive.com/insights/seo/does-llm-traffic-convert-better-than-organic-a-new-data-backed-study/</a>
<a href="https://www.searchenginejournal.com/state-of-seo/">https://www.searchenginejournal.com/state-of-seo/</a>

Session #7 - What is Actually Working Right Now in B2B Organic Growth?

Ten Speed Sessions is a bi-weekly podcast where B2B marketers get smart takes on what’s shaping modern marketing. Hosted by Nate Turner and Kevin King, co-founders of tenspeed.io, each episode explores timely trends, real-world tactics, and how top marketers are adapting in a fast-changing landscape.