Session #2 - CMS market share, case studies, Google's AI Mode, AEO/GEO tools, and B2B marketing today from Ten Speed Sessions

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Session #2 - CMS market share, case studies, Google's AI Mode, AEO/GEO tools, and B2B marketing today

1 hour Posted Jun 9, 2025 at 9:38 am.

Interviewing Nate Turner and Kevin King

WSJD: 2025 CMS Market Share Report

The Reasons Why People Are Moving Off of WordPress

Will WordPress Dominate the Small Business Website Market?

Case Studies and B2B Marketing

Case Studies: The Bottom-End Content

Google's AI Mode, Explained

Google's AI-First Search

AEO Geo Answer Engineering, Generative Engine Optimization

Content Management Tools: A Growing Category

The Skill Set for a Modern B2B Marketer

Beyond B2B Marketing: Qualifications, Experience and Reviews

Top Marketing Executives: Working With Agencies

Session Wrap

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Show notes

Nate Turner and Kevin King of Ten Speed break down the latest in B2B marketing—from CMS market share surprises and why WordPress still dominates, to how Google’s AI Mode is changing search visibility. They dig into the growing importance of case studies for both sales and SEO, explore early AEO tool trends, and share what they’d prioritize if starting fresh at a B2B company today.

References:

https://www.searchenginejournal.com/cms-market-share-2025/546289/

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