Telling Matters is about Leading with Story - how leaders use story to connect with people and have a lasting impact. In today’s business world, stories can have an incredible transformative power. Great stories can revolutionize your workplace and turn “worker bees” into dedicated brand ambassadors of your business values and goals. The right stories can turn “ordinary buyers” into loyal, raving fans and dependable, repeat customers.Join us every week as we interview successful leaders to understand how story has had an  impact on their businesses and organizations. Hear about their successes. And hear the stories of their missteps, the good, the bad and the ugly. Hear how those slip-ups affected them - and how they recovered. We’ll look at the telling matters they have encountered, and together we’ll learn why telling - matters.