Charlie’s journey talks about taking challenging sites and turning the negatives into a positive. Taking off pitch sites in the right postcodes to ultimately securing prime sites in prime locations such as St Martins Lane, Covent Garden and Battersea Power Station. Tellingly, Charlie doesn’t refer to a bar business but creating unique and memorable experiences. Perhaps entering hospitality from promoting is a key to his success? This recording was made just prior to Inception Group’s successful fundraise of £6.7m from Oaknorth for further expansion.