TED Talks Daily
TED Talks Daily
TED
Campaigns spend millions to influence voters. This works better | Katie Paris
13 minutes Posted Sep 16, 2026 at 3:00 pm.
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Katie Paris quit her career in Washington, DC, to figure out how to make politics feel less like strangers shouting at each other and more like friends looking out for each other. In this practical talk, she reveals why conversations between real people can have a bigger impact on elections than anything millions of campaign dollars can buy.



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